Kalay Cloud VMS x AI Video Analytics – Enhancing Both Security and Business Insights

TUTK’s Kalay Cloud VMS, integrated with AI video analytics, not only enhances in-store security for chain retailers but also provides valuable insights into foot traffic inside and outside the store, as well as hotspot distribution within the store. By transforming surveillance footage into visualized business intelligence reports, it effectively improves operational efficiency and decision-making accuracy.

A retail chain in the Philippines with over 50 stores, including many located in shopping malls, was struggling to effectively track customer traffic. They also noticed many potential customers would pause outside their stores but not enter, leading to lost sales opportunities.

Research shows that customers spend about 80% of their time in a physical store browsing and experiencing products rather than at the checkout counter. These dwell behaviors are highly valuable, but due to a lack of data, the retailer found it difficult to analyze them and plan future strategies.

To solve these challenges, the retailer implemented Kalay Cloud VMS by TUTK. By integrating various AI video analytics modules, they were able to effectively capture real-time data on foot traffic, in-store hot zones, and loitering outside the store. By extracting concrete business insights from their surveillance footage, they could optimize store operations and product displays. This enabled a deeper application of their system, transforming video surveillance into data-driven business decisions and creating higher operational value.

The retail chain in the Philippines implemented the Kalay Cloud VMS, they not only gained the ability to remotely monitor their stores in real time but also used the built-in cloud recording service to securely back up key event footage to the cloud. Even if in-store surveillance equipment was damaged, important video remained safely stored and could be accessed anytime, providing a higher level of security for the stores.

Beyond providing secure video surveillance, the Kalay Cloud VMS with multiple AI video analytics modules enabled the retailer to effectively track customer dwell patterns outside the store, in-store foot traffic, and hot zone distribution. This allowed them to turn surveillance footage into valuable business insights, further optimizing operational efficiency and strategic decision-making.

By integrating AI technology, the Kalay Cloud VMS delivered the following key benefits to the retailer:

The retailer can now flexibly adjust staff schedules based on customer flow at different times, which improves service efficiency and customer satisfaction.

By analyzing customer dwell time in different areas, the retailer can optimize their product placement strategy, increasing product visibility and sales opportunities.

By analyzing the patterns of people who pause outside the store, the retailer can effectively adjust window displays and promotional setups at the entrance, attracting potential customers to enter and boosting foot traffic.

TUTK’s Kalay Cloud VMS provides not only stable security monitoring for physical retailers, but also becomes a vital data platform for grasping key business intelligence when combined with its AI video analytics features. With over a decade of deep experience in software development and a proven track record of projects in the IoT sector, TUTK offers robust integration capabilities, efficient technical support, and comprehensive after-sales service.

Interested in how Kalay Cloud VMS and AI video analytics can create added value for your industry? Please contact our team of experts. We will provide you with the most suitable recommendations and implementation plans.